With a limited budget, the City has been tasked with developing a great community brand with a compelling message and a 2 year strategic plan. Under the contract awarded to Chandler Thinks, the City is developing a sustainable community branding campaign which includes a strategic assessment of the current image and recommendations for funding sources. Chandler thinks is a professional, experienced organization hired to analyze, conduct, and interpret research as well as guide in the creative community branding process. Our goal is to identify a clear, strong brand identity that represents the varied economic sectors of the Fremont community with variations for business and visitor recruitment.